Beauty Newbie

03

BUSINESS OBJECTIVE: Shape Sephora’s educational voice across social media by defining our learning content approach and producing an engaging “101” series for beauty beginners.

TARGET CLIENT: Clients watching beauty content on Instagram, YouTube, TikTok, Facebook, and Twitter.

CLIENT BEHAVIOR GOAL: Get clients of all skill levels to view Sephora as the #1 destination for educational beauty content.

ROLE:
Concept Development
Logo & Typography
Storyboard Graphics

YouTube

IGTV

Instagram Stories