My Must Haves

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Rebrand of Popsugar’s franchise program, My Must Haves is where audiences discover affordable products, shopping recommendations, and investment pieces from top industry talent.

Due to the success of this program and at the request of our sponsors, we created a spinoff series, Juntos: My Must Haves for brands wanting to market to that segment of our audience.

ROLE:
Rebranding
Template Layouts
Visual Design
Paid & Marketing Ads