Reading Challenge

05

Popsugar’s highly anticipated annual Reading Challenge introduces readers to new book prompts each year. For the 2025 edition, the theme centered on a Pocket Field Guide that could be folded into a portable booklet. The project aimed to showcase a wide range of design and marketing capabilities to attract sponsors such as Amazon and Goodreads for the 2026 challenge.

ROLE:
Concept Development
Brand Identity
Visual Design
Printables

CREATIVE DIRECTOR:
Jae Payne

ART DIRECTOR:
Patricia O’Connor